The benefits of advertising your business through established and successful online directories are clear anyway, and you should find that business is generated directly through these methods. Behind the scenes, these backlinks and the visitors following them will also be playing a part in your website’s SEO, and hopefully driving your website further up the search rankings.
Quality backlinks come from reputable sources
One of the factors which search engines consider when determining the value of a backlink is whether it comes from a reputable source. A popular and well respected website which links to you is likely to have done so because it feels you have services, products or information available through your site which may be useful to its own customers. This helps search engines to see that your website is of good quality and is relevant, and make it more likely to rank your site highly in its search results.
Online directory listings
Backlinks, or incoming links, are links to your website from other places on the internet. They advertise your website and encourage web users to click through to it, and they also allow search engines to see that other websites recommend your business site and that your site is relevant to a particular topic or keyword phrase. These functions all assist in improving your website’s ranking, as search engines favour relevant, popular content.